about martine

Hi, I’m Martine 👋🏻

I help startup Business Owners and Solopreneurs cut through the chaos of tech and systems so they can finally feel Clear, Confident, and In-Control of their Business.

Running your business can feel overwhelming—juggling emails, platforms, templates, tools, and all the “should dos.”

I know how heavy that gets, and my passion is to make it simple.

Some of My Story...

Back in 2011, I managed a small café tucked away under a community centre in Perth, Western Australia.

With a Point of Difference (USP) of raw food, dairy-free, and vegan options, I dived into using the online space to grow and reach in Perth and so I grew our first Facebook Page to 10,000 followers (at a time when Facebook was still finding its feet).

Using some cool online strategies through Meetup and Facebook Groups & Pages, that little café transformed into a destination Café.

Customers weren’t just stumbling across us—they were seeking us out.

Our Income more than doubled over the coming years!

Fast forward to a dedicated online Biz:

So I knew I wanted to grow an online Business, so in 2023, I used my previous success to get even better results... this time I started a Facebook Group called

"reMarkable for Beginners" and grew it to 20,000 followers when Facebook unexpectedly shut it down (despite appeals from myself and others).

Alongside that FBGroup, I created our YouTube channel "WholeheartedMe" which is currently approaching 1,000,000 views and

5,000 subscribers (as of September 2025).

Our YT Channel has directly supported sales in our Etsy and Website Shops where we've exceeded 5,000 digital product sales in just 18 months, and grown a healthy Coaching Clientele for Tech Training and now Solopreneur Business Systems Coaching.

And just as a side note, in a different niche in 2024, I built another Facebook Group (this time around the carnivore lifestyle) to 40,000 followers, and it’s still growing strong today.

why am i sharing all this?

I share all this because there’s a 'pipeline'!

A funnel-shaped Customer-Journey

that people naturally go on

when they discover You online...

When you know how to pair a

[simple social media strategy]

with a

[smart, clear business system,]

you can turn

Followers into Customers,

and Strangers into Clients.

I’ve seen it work

time and time again...

[we have Secrets to Share lol)

what I do now

I help Startup Business Owners and Solopreneurs cut through the overwhelm of Tech and Systems and use a proven winning strategy to achieve their dreams...